Day 1: A Magnificent Symphony of Four Parts…

Main Message of the Video : Internet Marketing is about 4 things in order. It is SIMPLE and should not be too complicated.

1. Market Research
2. Traffic
3. Conversion
4. Product

Main Message of the Audio: There are many ways to make money online so it is easy to get overwhelmed but the key is to focus and follow the basics in order.

Market Research in IMPORTANT and needs to be done first. This can uncover the niches that may be small and least obvious but most profitable.

Traffic can be either paid or free. In order to get free traffic, another resource i.e. time has to be invested. Traffic usually enables the to be tested.

Conversion or the sale process is about uncovering what works and how others do it. Will it
be sales letters or videos?

Product can be self-created e-books, audios and videos or other people’s products. Alternatively, product creation can also be outsourced. However, the best products are those
that sell themselves without a lot of cajoling or convincing required.

Action Item: Jot IDEAS. Jot down niche ideas and don’t edit.