Search Marketing Fact Pack 2006 by Advertising Age
25 Dec
Posted by Dipankar Subba as Search Engine Marketing
On the 5th of November 2006, Advertising Age released Search Marketing Fact Pack 2006 but I didn’t have the chance to read it. I finally got around to read the document on Christmas Day (yes, that’s what holidays are for) and I found parts of it to be useful and informative.
The Fact Pack has [...]
If you want your website or blog to be visible on search engines, do not use mass submitters. Instead just submit to the top 3 search engines. In my experience, they drive more than 90% of the traffic so why spend lots of time chasing after the remaining 10%. However, do submit to search engines [...]
$50 Free Google Adwords & 9 Great Tips (Christmas is Here Early)
04 Dec
Posted by Dipankar Subba as Search Engine Marketing
I doubt there’s anyone who doesn’t know or hasn’t heard about Google AdWords. For those of you who really don’t know, it is a program for advertisers provided by Google. Here’s how it works (not exactly in sequence).
Sign up for AdWords and choose the keywords or phrases.
Write a short two line copy for your advertisement.
Choose [...]
A Search Engine Marketing (SEM) Case Study - PleaseSavePluto.Org
03 Nov
Posted by Dipankar Subba as Search Engine Marketing
Not so recently, Pluto was demoted by the International Astronomical Union (IAU) amidst controversy. Members of the public plus academics opposed the decision.
I also felt emotional and saddened by the demotion of Pluto. It may not make a lot of sense to many people but I always like standing up for the ‘underdog’ and [...]
