Made To Stick. This book has been touted as this year’s “Freakanomics” and a supplement to Malcolm Gladwell’s classic “Tipping Point” but not without good reason judging by the DVD presentation I watched. I haven’t yet got my hands on it but I surely will soon. In the meantime, here’s a link to a podcast featuring Chip Heath (the author) at IT Conversations.
For folks in Singapore, the NLB has a DVD titled How To Make Your Ideas Stick (Call Number: English 658.45 HOW -[BIZ]), a talk Chip Heath gave at Stanford in 2002 which basically covers most of the ideas in the book.
November 15th, 2008
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