Search Engine Marketing & SEO Services

The Search Engine Marketing and Search Engine Optimization (SEO) Services encompass the following three vital elements:

  1. Keyword Research: Picking the right keywords/phrases to optimize a website for is the vital first step that a lot of people miss. Even though Search Engine Marketing is free, there are costs involved in terms of the time and effort put in to optimize a website. For this reason alone, it is prudent to spend some time on keyword research and pick a select set of keywords that give you the best return on investment. For example, if you are optimizing a site for the Singapore market, it makes sense to either prefix or suffix the keywords with the word Singapore. Some things to consider are:
    • Keyword Relevance: It is obvious but picking relevant keywords is of utmost importance. The focus should be on choosing keywords that have a level of “consumer intent” suitable for your business. For instance, if your goal is to generate sales via the website then you do not want to rank high for a term that has the word “free” in it because it is highly unlikely to result in sales.
    • Overall search volume: It is practically useless if you rank high for a term that has no decent search volume. It does your website no good to rank for something that no one searches for.
    • Competitive Analysis: It would also be a waste of time to target keywords that are too competitive, it just needs too much time, effort and money which you may not be willing to invest. The trick is to find the right balance between search volume and level of competitiveness. Obviously, the lesser the competition, the easier it is to get higher rankings.
  2. On-Page Optimization: After extensive keyword research, a number of search engine terms (3 to 10 terms) are identified. Using these terms, the website is optimized so that it is deemed relevant by search engines like Google, Bing and Yahoo. We optimize the page for keyword density and build relevant internal links. Do not worry if you don’t understand these terms, it simply means that the website is optimized for search engines.
  3. Link Building: The single largest impact you can have on search engine rankings is through one way backlinks with the appropriate anchor text. Links are like votes of endorsement to your website so the more links you have, the more popular you are. However, it is not as simple as that because links from reputable sites have more clout. Again, do not worry if this sounds Greek to you because after choosing the keyword targets, our process focuses on massive link building campaigns from many different sources for your website.

Please do contact us for more details and a free no-obligation quotation.