Lessons from Week 3 of Chris Guillebeau’s Empire Building Kit

Chris Guillebeau is the author of The Art of Non-Conformity and Unconventional Guides. He runs a course called Empire Building Kit (EBK for short) which I recently bought and this is the week 3 mindmap of my lessons from EBK.

The main lessons of the week are:

1. Why franchising is a terrible idea.
2. Lessons from Nathalie Lussier and how she got people to pay for her passion for raw foods.
3. 5 steps to getting started on a new business and tons of ideas on improving an existing business.
4. Why competing on price sucks and competing on perceived value is the way to go.

Click on the link to see a large version of my Mindmap of Chris Guillebeau’s Empire Building Kit – Week 3 (opens in a new window/tab).

Check out Empire Building Kit (aff link) where you can choose from 3 different versions to purchase.