SEARCH
How To Find Relevant Keywords For Your Website
Posted in: Keyword Research by Kuzzuk on May 20, 2010
Importance of keyword research in web design
Most small business ignore keyword research as an integral part of web design and development when it should be the most important thing to do to ensure your website’s success. There are a number of reasons why keyword research is ignored. First, the small businesses owners are not even aware of keyword research. Second, the web designer is equally clueless. Third, there is a misconception that keyword research is hard. After all, its got the word research in it! Nothing could be further from the truth.
In this post, I will show you how to find relevant keywords in 3 easy steps.
1. Think Like Your Prospect
Pick the most relevant keywords so think from your clients’ perspective. What keywords are likely to be typed into Google by your prospect? Identify many different variations. Let’s pretend that you provide plumbing services in Singapore. So what would be relevant keywords for you? List them out.
Plumber
Singapore plumber
Plumber in Singapore
Handyman
Singapore handyman
Handyman in Singapore
2. Get Google’s Help
Next head over to the Google Adwords: Keyword Tool and change the language and country option (highlighted in green). In this example, I have changed it to English and Singapore. Then add one or more keywords and make sure the “Use synonyms” box is checked (highlighted in blue). I have just added “plumber” to discover more relevant keywords. Lastly, enter the CAPTCHA image and click the “Get keyword ideas” button.
Google Keyword Tool Settings
Now click on the “Local Search Volume” column header (highlighted in red) so that results are sorted based on keyword volume locally in Singapore. You can also see how competitive a particular keyword is (highlighted in blue) and an option to add the keywords to a list that you can export to CSV file (highlighted in green).
Google Keyword Tool Results
3. Collect Relevant Keywords
Click the “Add” link for all the relevant keywords and a list of relevant keywords will be added to the “Selected Keywords” panel on the right (see image below). After adding all the relevant keywords, you can export the keyword list in “text”, “.csv (for excel)” or “.csv” formats (highlighted in red).
Google Selected Keywords For Export
There you have it. An easy way to find relevant keywords for your website. Please leave a comment if you have questions or additional tips.
Comments
[...] Keyword research is important because it will give you an idea of what keywords people are using to look for products that you are promoting. The trick is to find a right balance of keyword relevance, search volume and competition. A good keyword research tool is Google AdWords: Keyword Tool and check out my blog post on How To Find Relevant Keywords For Your Website. [...]
Pingback by An Introduction To Article Marketing on May 21, 2010 at 4:35 am