Just a quick note that Zappos.com is giving away the audio version of Tribal Leadership. It has a special audio foreword of Tony Hsieh, CEO of Zappos.com, having a conversation with Dave Logan, the co-author of Tribal Leadership.

Every company, indeed, every organization, is a tribe, or if it’s large enough, a network of tribes—groups of twenty to 150 people in which everyone knows everyone else, or at least knows of everyone else. Tribes are more powerful than teams, companies, or even CEOs, and yet their key leverage points have not been mapped—until now. In Tribal Leadership, Dave Logan, John King, and Halee Fischer-Wright show leaders how to assess their organization’s tribal culture on a scale from one to five and then implement specific tools to elevate the stage to the next. The result is unprecedented success.

You need to register with Zappos.com to be able to download the audio book for free. Registration is free and the book is available as multiple MP3s (one MP3 per chapter) or as a single MP3 for the entire book.

Download it here (Registration is required)

We all know that incoming links into your website is very important but link building can be a pain in the rear end. Begging for links doesn’t work and borrowing or stealing is downright wrong. Those who have tried to build incoming links know the pain.

However, there’s s a quick and easy way to get backlinks easily using literally thousands of sites running WordPress MU or WordPress Multi-User blogs.

1. Click http://www.google.com/search?q=allinurl%3Awp-signup.php where you are searching for the string “wp-signup.php” within the URL.
2. Google will display 5,000 odd results but not all MU blogs will be applicable for your niche. Go through the list and sign up for relevant blogs
3. Start posting in those blogs with links back to your site. Be careful of the following:
   • Duplicate content: Don’t just copy and paste. Create unique posts in each MU blog.
   • Anchor tags: Use different anchor tags adding an anchor tag like “click here” at times so that it does not look suspicious to Google.
   • Relevant content: Don’t appear spammy or salesy. Add value otherwise the owners of the MU sites will delete your blog.

That’s it! Now go forth and build links…

The Client: ITE College East Singapore

Website Platform: Joomla

Project Description: This Joomla site was configured to facilitate online registrations of participants to the conference and featured many interactive elements. The frontpage featured a slideshow of the ITE College East campus and its sports facilities with a drop-down main menu. The online registration form were coded to capture the participant details and their conference preferences. An email was automatically generated in real-time to the administrators of the site whenever there was a registration. The end-users were fully empowered to add/delete/update content as well as manage the website.

The Client: AWARE Singapore

Website Platform: Joomla

Project Description: This Joomla website was designed for AWARE Singapore for their fund-raising event Outdoor Challenge. The template was designed with rotating headers such that every new page had its own header. An online registration form was created to capture the participant’s details and process payment via PayPal. The administrators of the website got an email for every successful registration and more than a thousand registrations were processed online. The administrators were fully empowered to manage the website and the content. The website domain as well as hosting was provided for free.

Who Is Mark Ling and What Is Affilorama?

Mark Ling from Affilorama is a well-respected affiliate marketer from New Zealand who recently opened up doors for his AffiloBlueprint Training. In conjunction to the launch, he taught a webinar hosted wonderfully by Reena Shohet at Associate Programs (who are giving away 7 valuable bonuses) which had great takeaways for affiliate marketers.

Mark’s affiliate marketing adventures started in 1999 when his friend Charlie put up a website on GeoCities. This lead to Charlie putting up an affiliate link for a dating site and earning commissions for about US$50 per month. This prompted Mark to ask the question, “How do I link up people with products and earn commissions?” and like they say the rest is history.

Mark is based in New Zealand which shows time and time again that you can be successful on the Internet even from outside of the US as location generally has no impact on online business. What’s inspirational about Mark is that he started out small (like the most of us) and had a student loan to pay. He juggled his Internet business with a part-time job at Pizza Hut. His early success came from free search engines and for the first 4 years online, he did not but any products by gurus for making money online. He had a simple formula that worked and he simply rinsed and repeated it.

Affilorama is a training and community site for affiliate marketers founded in 2006 by Mark Ling. It has two tier membership (basic and premium – I’m a basic member) with lots of video lessons, interviews, tools, blog and a forum.

Starting Out With Affiliate Marketing

A question was asked about what is the bare minimum required when starting out on a shoestring budget? Mark’s recommendation was:

1. Website hosting account: I’m glad Mark is not like one of those gurus who state that you can make bucketloads of money without a website. He prefers Hostgator but for me personally, I prefer BlueHost.
2. Domain name registrations: Mark prefers GoDaddy (all my domains are registered via GoDaddy) but lately I have found NameCheap to be quite good as well.
3. Optional: Mark said that other than your own domain and a web host, all other things are optional. However, outsourcing work like article writing and link building can definitely accelerate the process. A view I concur with.

Newbie Mistakes In Affiliate Marketing?

Another great question that was posed was what mistakes newbies make in affiliate marketing. Mark’s views were as follows:

1. Monetization: Newbies often do not monetize their pages, they don’t put in their affiliate links. Giving an example of his website, www.wowblackbook.com, Mark encouraged newbies to put in their affiliate links above the fold, have an call to action in the graphic instead of just a plain graphic and put in affiliate links at the bottom of the page.
2. Keyword Research: Mark said newbies do not tend to think closely about the search terms. for instance, a lot of people just go wholesale with their PLR articles instead of tweaking it and using the proper keywords.

The second point of Mark’s response brought in another relevant question “How does Mark research his markets?”. This was the part I was waiting for eagerly.

Mark Ling’s Market Research Methodology For A Profitable Niche

I found this part the most valuable where Mark candidly shared how he does market research to find profitable niches.

1. Mark goes to the ClickBank Marketplace and searches for a particular keyword or clicks on any category to see what is hot within that category.
2. He then looks at the ‘gravity’ which is a measure of how many separate affiliates made a sale of that product in the last week. He believes there is more to the formula for gravity than that and thinks that it also takes into account sales from other weeks but on a weighted scale. Mark says that a gravity over 30 can be a profitable niche.
3. He then tries to find at least 5 products within or outside of ClickBank for that niche as he believes in promoting more than one product.
4. Mark usually stays away from promoting dodgy products and services like ‘paid surveys’, ‘downloading DVDs from the Internet’ which are not only unethical but do not provide a base for a sustainable business.

This brought in a question of how someone can have their own product listed on ClickBank. Mark’s advice was to meet all of ClickBank’s requirements and submit it for approval. This was kind of obvious but he followed it up with a great tip that you have to actively promote your own product to push up the gravity and ensure that it becomes successful.

Affilorama And Mark Ling’s Approach To Keyword Research

1. Forum Research: Mark suggested that forums are a very valuable tool to find out what kind of keywords your potential buyers are using.
2. Create article topics based on the keywords found on the forum.
3. Use Traffic Travis (a free tool from Affilorama) to build a giant list of keywords, sort the keywords by search volume, remove duplicates, filter and categorize the search terms and save it as a set.
4. Pay attention to needs based keywords rather than want based keywords. Mark refers needs based keywords as crisis keywords.
5. Additionally, Mark also uses the Google keyword tool.
6. Product name review type search is an absolute needs based keyword. It is vital to focus on these type of keywords even if the keyword research tool shows low volume because the leads convert well.

How To Achieve High Search Engine Rankings?

To achieve high search engine rankings, Mark’s lesson was to focus on the following:

1. Onpage search optimization which he reckons weighs in about 20% for search engine rankings. He suggests paying attention to the following:
   • Title optimization
   • H1 tag
   • the keywords at least once in the first 50 words
   • Go for about 1% keyword density which can be checked from within Traffic Travis
2. Off page factors account for the remaining 80% for search engine rankings especially the links and anchor tags.
3. Get links but do not make it look unnatural. For instance, do not have the same anchor tags for all incoming links.
4. Submit to article websites like ezinearticles
5. Use the affordable services of www.submitedge.com
6. Use www.amautomation.com (which is a network of blogs). This allows you to reword articles and have up to 3 links. However, this method of link building seems potentially gray hat

PPC Versus Search Engines

Mark recommends using PPC or Pay Per Click advertising once the money starts rolling in because it is virtually impossible to rank for all different variations of search. Additionally, it is another way to generate traffic into the website. However, with PPC Mark recommends keeping the following pointers in mind.

• For PPC landing pages do not use menu bars as it distracts the user into clicking other parts of the site.
• Use a noindex nofollow tag for PPC landing pages so that Google doesn’t penalize you for duplicate content.
• Add links at the bottom of the page to other parts of your website so Google does not think that this is a one page website. This generally improves the Google quality score which means paying less for the clicks.
• For starters have 3 product name adgroups + 3 buyer adgroups (crisis or needs based keyword adgroups)
• Start with product name per click bid at $1 or needs based keyword bid at $0.60 to improve click through
• Reduce the bids about 20% for every 30 clicks until positions 4 or 5 is reached. Assess profitability only after 300 clicks

Email Marketing Tips

Last but not least, do not ignore capturing email addresses of prospects. Mark uses AWeber for email autoresponders and has about 2 million subscribers in his various lists. He usually gives a free 6 part mini course in exchange of an email address and uses what he calls a day 7 trick to give a free report if the user purchases the product.

In my opinion, AffiloBlueprint is really great for beginners and do checkout the bonuses they are giving. Also worth checking out is the Affilorama training portal and their keyword research tool, Traffic Travis.

The Client: HANDS Kalimpong

Website Platform: WordPress

Project Description: This WordPress website was designed for HANDS Kalimpong, a non-profit organization from my hometown. It uses a basic WordPress theme with a tabbed menu. The website header and colors/typography were customized. Domain as well as hosting was provided for free.